The following article was posted in the July 2010 issue of Inside NAWBO.
Member Spotlight
Carrie Carter and Disc, Inc. Provide Data Recovery and Storage For Customers Nationwide
In a world where we’re all trying to minimize our carbon footprint and keep up with emerging technologies, organizations like Disc, Inc. help us to do just that. NAWBO member and company co-owner Carrier Carter has been leading the company with her husband David since 2007 when they purchased the business from the previous owners. The company specializes in storing and replicating data in many mediums, including CDs, DVDs and USBs as well as providing paperless solutions and data recovery.
Carrie says the company is flexible in its audiences, which has allowed them to remain viable as technologies change. “We work with individuals, small businesses and large corporations,” she explains. “This year, we went to our long-term clients and asked what we can do better. Based on their responses, we added more one-off solutions where they can pick, pack and ship their supplies directly from our website.” For individual customers, Carrie offers services that include creating DVDs of weddings, anniversaries and graduations as well as converting VHS tapes to DVD. Her small business clients create DVD marketing materials to get the message out about their services, send out data or for many musicians, to send sample music to radio stations. Meanwhile, larger corporations use Disc, Inc.’s services for safety and training that requires a consistent message.
For the past few years, Carrie has worked to educate people on how to use data correctly. She cites file cabinets as one example of improper use of data. “A lot of people use file cabinets to store their documents,” she explains. “When they’re looking for something, they spend so much time searching not to mention the cost of the storage and paper; you’re investing nearly $150 to find a piece of paper.” To help people realize how they can make their documents searchable, and provide more efficient storage, Carrie and her team have been hosting seminars and posting information on social media sites.
Regardless of your industry and mission, Carrie believes she’s learned something from NAWBO that every business owner can identify with. In fact, this practice has really helped her business remain strong and be positioned for growth in the months to come. “Make a plan, evaluate it and follow it,” she says. “We decided what we wanted, made a plan and followed that—we’ve done our own thing and it’s really worked well for us.”
